If you’re still focused on creating content with high SEO to stay in sync with the algorithm, you’re likely to continue facing challenges because that’s how the system was designed.
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For channels under 10k subscribers, SEO is important, but don’t obsess over it. The algorithm has evolved significantly since platforms like VIDIQ were introduced. SEO service providers might advise patience because the system no longer operates as it once did. Do you know why?
Understand this: the algorithm is no longer based on alphabetical order as it used to be. That approach is outdated, and many won’t tell you that it’s now irrelevant. The algorithm has shifted completely.
There was a time when the algorithm favored “first come, first served,” but that led to spamming, so alphabetical order was introduced. As more people caught on, the system changed again, focusing on audience interest and niche. This shift made niches like finance overly saturated (because everyone wanted to get rich). The algorithm has gone through various stages, leading to its current state. Have you ever wondered why the hashtag #fyp became viral? It was meaningless at first but picked up by a disordered algorithm.
No one may have told you this, but I’m here to explain: we’re no longer working with an alphabetical system; now it’s all about the numbers.
Have your teachers ever explained the true meaning behind Pythagoras’ theorem? Probably not, because it’s not just about calculations—it’s about reality, which also operates on the numbers system.
For those familiar with African traditions, you might have noticed that a native doctor will ask for your name. This is because, since ancient times, numbers have played a significant role, and the algorithm has adapted to this system.
Check out the YouTube channel THANSIS1997. It has a huge following with viral content.
Successful YouTubers thrive because they understand the numbers game. Let me explain how it works.
Have you ever heard of numerology? It might sound strange, but the algorithm now works based on numbers, which is why success on YouTube is no longer measured by SEO alone. The game has changed.
Numerology is the study of numbers, and each number has its own significance. For example, the number 8 represents authority. Take a look at Meta, the core of Mark Zuckerberg’s empire. If you examine the logo closely, you’ll see the number 8 disguised within it, symbolizing power. No one tells you these things, but they make a difference.
Back to my point: numerology allows you to communicate what your channel represents to the algorithm. Once the algorithm understands this, moving forward becomes much easier.
Read more about Numerology here: https://docs.google.com/document/d/12EelOFUE6vwbx-JNLkg_PEBmD4ogYJZJGvA_liltyvo/edit
High SEO percentages don’t guarantee you’ll go viral, and even VIDIQ admits that it can take an average channel 100 videos to reach its first 1k subscribers. What they don’t emphasize is the quality required.
If your content lacks quality, you’re going nowhere—sorry if this is news to you.
To elevate your channel, focus on delivering value rather than just trying to match the algorithm’s standards.
In marketing, we sell value, not just products or services. If you can convince me to buy a pen for $5 and then add reasons why it’s important, I might just pay $50 for it because of the value you’ve added.
Give your viewers a reason to find your channel irresistible—a reason they won’t want to miss any of your content.
The old formula was: the more you invest in SEO, the more likely you are to go viral (SEO + VIDEO = VIRAL).
The new formula is trickier: the more quality content you produce with added value, the more likely you are to go viral (QUALITY VIDEO + VALUE + SATISFACTION = VIRAL).
Invest in making your viewers understand why your content is the best fit for them. If you can consistently provide quality content, viewers will repay you by watching your entire videos, improving your retention rate.
Don’t just keep uploading content for the sake of it. If your content isn’t up to par, make it irresistible. Here are a couple of references that may seem unreal but are worth checking out:
• https://youtu.be/PKVUD-Se7c8?si=Nwgnrhk9Em0YfCav
• https://www.youtube.com/@Archieblocks/featured
Both channels have only one upload, yet they’ve achieved great success—not through SEO, but through understanding the system.
This coach breaks down why the first channel gained traction quickly: https://x.com/marjoriesoaress/status/1727655099067933043?s=46
Make sure to check out the post if you really want to understand.
The secrets you’re looking for might be in the free content you’ve overlooked.
As you research how to go viral, ensure that your content is unique. Add a hook that captures attention from the start and keeps viewers engaged.
The formula you need to focus on is retention rate + engagement rate = VIRAL. Notice I didn’t mention view rate. Many creators buy views, but if that worked, why don’t the platforms selling views have successful YouTube channels themselves? (Bet you didn’t see that coming, but I nailed it.)
Always aim to satisfy your viewers. When they’re happy and the algorithm notices your high retention rate, your content will be pushed to more viewers in less time.
Consistency and discipline are key—everything will fall into place.
Remember: quality content attracts a high retention rate, which leads to viral success.
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